Product design is the process of creating products people love to use — and it's one of the most in-demand skills in tech right now. But here's what most articles won't tell you: the gap between someone who "knows design" and someone who actually ships great products is enormous. And it's not about software. A few years ago, a team at Airbnb noticed something strange. Their booking numbers were solid, but users kept abandoning at the same stage of the process. Nobody could figure out why. The engineering was fine. The copy was tested. The layout looked clean. Then they sent a designer to sit with 12 users and watch them book in real time. Within an hour, the answer was obvious: users weren't reading the price breakdown. They were seeing one number, expecting it to be final, then getting hit with cleaning fees at the last step. A design decision — where to surface total cost — was costing them millions in lost bookings. That's product design. Not ...
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