codient

Sales skills are among the most valuable things you can learn — whether you want a career in sales or just want to be more persuasive in everyday life. Most people think selling is a talent you're born with. You're either a natural, or you're not. That story is wrong, and it's costing a lot of people a lot of money. Here's a story worth knowing. A few years ago, a colleague took a job as an account executive at a software company. She'd never sold anything in her life. Her first three months were rough — missed quotas, awkward calls, deals that fell apart at the last second. She was ready to quit. Instead, she spent six months seriously studying the craft. Not watching motivational videos. Studying. Listening to recorded calls, reading about negotiation, practicing objection handling with a colleague. By month nine, she was the top rep on her team. Same product, same territory, very different results. The difference wasn't charisma. It was skill. And ski...