Online business is now a $6.86 trillion global market — and most of the people building their share of it started with nothing but a laptop and a clear idea of what they wanted to solve. Here's something that doesn't get said enough: the gap between "having an idea for an online business" and "running a real one" is smaller than you think. What most people believe is a chasm is usually just a list of steps they haven't taken yet. A friend of mine spent three years saying she wanted to sell handmade ceramics online. Not three years trying and failing — three years not starting. She assumed she'd need a web developer, a warehouse, and a real marketing budget. She set up her Etsy shop one Sunday afternoon, made her first sale that week, and now ships to 12 countries. The barrier wasn't technical. It was the belief that it had to be complicated. Key Takeaways Online business means generating revenue through the internet — from e-comm...
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